The DFS brand has long been known for curating extraordinary luxury products and experiences at beautiful destinations around the world. Through the “Passage to Paradise” campaign, they wanted to emphasize that heritage by introducing a little more adventure and whimsy to their retail approach as they focus attention on the journey our customers travel through their stores.

I was commissioned by New York-based agency AR New York to envision the new concept. I produced a series of 4 illustrations inspired by travelers’ exotic adventure to paradise, welcoming them to a world of distinctive luxury, preferred brands and personalized services curated to inspire style of life. Marrying art with visual merchandising, the resulting landscape evoked images of rare chinoiserie, majestic elephants, mythical journeys and antique streamer trunks.

The creations were on full display across its network of duty-free stores located in 18 major global airports and 14 downtown Galleria stores, as well as affiliate and resort locations worldwide including Dubai, Hawaii, Hongkong, Los Angeles, Tokyo and an art exhibition showcasing the illustrations was also launched at the DFS Galleria downtown store in Singapore.