CAFE BOBS is a homegrown concept at the heart of Bacolod City, Island of Negros in the Philippines, established to reflect dining in family style to make customers from all walks of life feel at home. A brand that presents a variety of flavors with The Pastry Shop of Bobs, The Deli Shop, and Cafe Bobs Gelato. It takes the essence of homegrown flavor Negrenses know and love.

Having opened its doors two decades ago, Cafe Bobs has been a staple homegrown brand in Bacolod City, Philippines. Since then, it has become a brand that exudes familiarity, hospitality, comfort, and quality. Its clean, inviting, and modern illustrations shape up a visual language that is charming yet sophisticated in execution.

The opportunity for a rebrand came up with the opening of its new flagship store. Inspired by the brand's structure and its architecture, I redesigned its identity to create a unified visual system that would tie together its sub-brands that have been a part of every Negrense family's experience with a contemporary interpretation of the brand while staying true to its roots.