THE DFS GROUP - PASSSAGE TO PARADISE
DFS is the world's leading luxury travel retailer, and owes its position to excellent offerings and exceptional services that meet its customers’ needs. It is privately held and majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton.
The brand wanted to emphasise their heritage on its Spring/Summer 2013 campaign, Passage to Paradise by introducing a little more adventure and whimsy inspired by travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxury, preferred brands and personalized services curated to inspire style of life. To envision this new concept, I've developed a series of 4 illustrations to evoke images of rare chinoiserie, majestic elephants, mythical journeys and antique steamer trunks.
Passage to Paradise campaign were distributed across its network of duty free stores located in 18 major global airports and 14 downtown Galleria stores, as well as affiliate and resort locations worldwide including Dubai, Hawaii, Hongkong, Los Angeles, Tokyo and an art exhibition showcasing the illustrations was also launched at the DFS Galleria downtown store in Singapore.
adobo Design Awards 2014, Philippines
Bronze, Best Design: Illustration
Client DFS Group | LVMH
Agency AR New York
Creative Direction Raul Martinez, Melissa Overton
Production Helena Buzzeo
Photography Craig McDean
Styling Tabitha Simmons
Models Sean O'Pry, Aline Weber